1. What is Mythic Paint?
Mythic Paint is a zero-VOC, Zero-carcinogenic, premium quality line of latex paints. Mythic provides and requires a Zero-VOC colorant system that maintains zero-VOCs and provides bright and beautiful colors.

2. What’s a VOC?
Volatile Organic Compounds or VOCs are organic chemical compounds that have high enough vapor pressures under normal conditions to significantly vaporize and enter the atmosphere.

3. Should I be worried about VOCs?
VOCs are not your friend.

Some VOCs are greenhouse gases and therefore contribute to global warming and others are just plain bad for your health. While a few VOCs occur naturally from cows and trees, many come from manufactured products such as paint thinners, paints and varnishes and dry cleaning solvents. These VOCs can contribute to human illnesses and have been determined to be a cause of ‘sick building syndrome’. The EPA has found concentrations of VOCs in indoor air to be 2 to 5 times greater than in outdoor air due to paint and other products.

4. What can VOCs and carcinogens do to me?
Carcinogens and VOC’s emitted by high solvent containing paints have been linked to a variety of health effects including eye, nose and throat irritation; dizziness; liver, kidney and central nervous system damage and even cancer.

5. What do the VOC’s in traditional paints do to the environment?
The Paint Quality Institute has estimated that the VOCs in traditional paints make up 10% of the ozone depleting substances in the US.

6. Most paints have WARNING labels on their cans. Why doesn’t Mythic Paint have this type of label?
That’s because our paint doesn’t contain anything that you need to be afraid of. Mythic Paint is not required by the government to place this type of warning label on their cans.

7. How do you measure VOCs in paint?
VOCs are typically reported as grams per liter on the side or bottom of paint containers. The average gallon of paint contains at least 150 grams per liter of VOC.

8. Why doesn’t Mythic Paint have that horrid new paint smell?
Mythic paint is based on a breakthrough technology that improves on latex paint at its core. It is scientifically formulated to offer all of the premium qualities of conventional water-based paints without the need for toxic solvents. No toxic solvents means no toxic smell.

9. Do your paints contain lead, mercury, formaldehyde, formaldehyde precursors, crystalline silica or other known toxic materials or suspected carcinogens?
Absolutely not - no way.

10. I am chemically sensitive. Can I use your paint?
We have had individuals with severe chemical sensitivities use our paint successfully even when they had tried other “safe” paint brands and experienced a reaction. We are happy to supply you with MSDS and VOC information if that will help in your decision. If you are still unsure, we recommend consultation with your physician.

11. Can your paints seal in off-gassing?
Mythic Paints are formulated to minimize off-gassing yet breathe to allow for a healthy exchange of outside air. It is not prudent to completely seal the wall surface as this traps potentially harmful chemicals that off-gas from carpeting and furniture inside the room.

12. OK, so Mythic Paint is safe for me, and the environment, but is it as good as other paints?
We don’t like to brag, but Mythic paint has outstanding performance. Mythic Paint is incredibly stain resistant, easy to clean in any sheen and has increased hide for truly ‘one coat’ use.

But you don’t just need to take our word for it. In 2007 an industry leading, independent consulting and testing laboratory service, performed side-by-side comparative tests between Mythic paint and other leading paint brands – both their eco-friendly and premium lines. Tests focused on subjective performance including thickness, sheen, sag resistance, flow and leveling and gloss found Mythic Paint to be equal if not better than competitors. Then they tested for resistance and durability with the ‘Scrub Test’ – the industry’s gold standard in paint performance testing. Mythic Paint substantially outperformed in these tests by 1.5 to 8 times the durability of the competitors.

13. What type of finishes and colors does Mythic Paint come in?
Mythic Paint comes in a 1,232-color palette in both interior and exterior finishes. And we can mix any color from any competitor or any imagination – just go ahead and ask. We offer all sheens from flat to high gloss, ceiling paint, interior drywall primer, and a very unique interior/exterior multi-purpose primer with excellent adhesion, coverage and holdout.

14. What is meant by ‘sheen’?
The sheen is the gloss level of the paint.

15. How do I know which sheen is right for me?
Selecting the right sheen is important to ensure your complete satisfaction. Keep in mind that the appearance of paint colors is also affected by differences in gloss level.
Flat: A soft, non-reflective finish that is ideal for hiding minor surface imperfections. Ideal for use in living rooms, bedrooms and on ceilings.
Eggshell: Rich and velvety, this is our most popular and versatile finish. The outstanding cleanability of this finish makes it ideal for virtually any room including higher traffic areas and kids rooms.
Semi-Gloss: A shiny finish that is widely used on wood trim and in high moisture areas such as kitchens and bathrooms. Frequently used to provide decorative contrast.

16. Why is coverage reduced in dark, bright accent colors?
Certain accent colors may require more than one coat to obtain complete coverage and develop their true color. This is because the white pigment that provides hiding properties (through the scattering of light) in lighter tint base colors cannot be used to make dark, rich accent colors.

17. How long should I wait before applying another coat of paint?
Although the paint will dry to touch fairly quickly, we recommend waiting four hours between coats. High humidity, low temperature, poor ventilation and thicker films will increase the recommended dry time.

18. What paint should I use in areas prone to mold and mildew?
Mold and mildew can be a problem in areas of the home that have high humidity and poor ventilation such as bathrooms and kitchens. In areas where mildew is a problem, we recommend increasing the ventilation and installing a dehumidifier. The existing mildew should be removed by using a dilute 1:3 bleach and water solution. Once the surface is thoroughly dry, we recommend painting with Mythic Semi-Gloss.

19. What’s the shelf life of Mythic Paints?
When properly stored, unopened Mythic paints have a shelf life of at least two years. Because we don’t use toxic fungicides, our paints are subject to microbial contamination if painting tools are dipped directly into the paint can. Therefore, we recommend pouring the required amount of paint out into a separate container and immediately resealing the paint can for storage in a cool, dry place.

20. How do I clean my walls?
We recommend using a mild liquid dish detergent and water. Do not use harsh cleaning solutions such as ammonia based window cleaners or abrasive powders. Use a soft sponge and move in light circular motions. Mythic paint may be washed 30 days after application.

21. Who was clever enough to invent this stuff?
Mythic’s genius paint technology was developed in cooperation with the University of Southern Mississippi, a national leader in Polymer Science. It took them six years and a lot of money contributed by the University and various government grants, but they finally came up with Mythic’s proprietary paint technology.

22. Can I buy Mythic Paint online?
Yes, as long as there is not a retailer in your area. Please refer to the products section of the site to begin your purchase or to our dealer locater to find a retailer near you.

23. Who is the holding company for Mythic?
Southern Diversified Products owns Mythic. They are headquartered in Hattiesburg, Mississippi.

24. Can I buy shares in Mythic?
Sorry, but Mythic Paint is owned entirely by NoVOC Holdings – the company that owns Southern Diversified Products.

25. Where can I buy Mythic?
You can buy Mythic Paint at independent retailers around the country or call us at 1-888-714-9422

26. What is the coat coverage of Mythic paint?
Mythic paint products cover approximately 350-400 square foot per gallon. Porous or textured surfaces may require more paint than previously suggested. The wall should be primed using primer product recommended for the substrate. Our paint typically covers with one coat, but if you are using a dark color we recommend two coats. For premium performance apply two coats.

27. New shipping charges and when could I expect to receive my order?
Where we ship: Currently we ship anywhere in the continental United States. Shipping Rates: Shipping rates depend on the container size of product ordered and you will receive discounts per additional product ordered. Shipping Time: Once you've placed an order with www.mythicpaint.com, it will be processed within 24-48 hours beginning with the next business day depending on availability. Certain items may take longer to process in which case you will be notified of any delay. Your order should arrive within 4-6 business days depending on where you live in the continental U.S. Please keep in mind that there are no Sunday or holiday deliveries. Backorders: Although we try as hard as possible to stock all of our products, backorders might occur. If a backorder occurs you will be notified ASAP either by email or by phone. At that point you will have a choice to cancel your order or request us to ship the backordered item once it is in stock.

28. Can Mythic be used to paint metal?
We currently do not have a direct to metal paint on the market. We do not suggest painting metal with our paint. Conventional direct to metal products work best for this application.

29. Can Mythic be used to paint my basement?
For basements, you should check for high moisture content. Run your hand across the wall and if the wall seems damp do not use our product. You will need a masonry concrete sealer and topcoat. If no moisture is present use our Mythic Multi-purpose Primer and a top coat of the appropriate sheen you desire. Mythic should not be used on concrete floors. Conventional paints and epoxy are still the best for this application.